On this website you’ll be able to view my portfolio and read my blog exploring UX design.
I’m currently working in the EdTech sector as Head of Marketing and have been working in project management and marketing roles since 2008.
I’m a qualified teacher and a CIM certified marketeer. As a side hustle to my main role I enjoy applying my knowledge of user-experience and web design by building websites for others.
In both work and hobbies, I’m a creative person who loves using technology to bring my ideas to life. I’m also the B Corp champion for the company I work for (iCT4) and committed to using business as a force for good – balancing people, community and planet alongside profit.
My Blog Posts: UXploring my tech future
- Designing for Engagement: Aesthetics, Functionality and Interactivity in Web DesignIt’s been a while since I recorded my journey exploring UX design, this is because I’ve been finding my feet in a new role, looking after the marketing function at an expanding ICT company. Early on in this role, I was asked to improve the performance of the main company website in terms of SEO … Continue reading Designing for Engagement: Aesthetics, Functionality and Interactivity in Web Design
- AI’s Impact on UX: Tools and Techniques to Improve Daily Workflows.AI is now part of every marketer’s daily workflow, whether that be creating a social media post, mapping out a new marketing campaign, or analysing data. It’s undeniably here to stay. This blog post summarises the AI tools and techniques for enhancing UX Design practice both now, and around the corner. Predicting how AI is … Continue reading AI’s Impact on UX: Tools and Techniques to Improve Daily Workflows.
- Psychology in UX – The Importance of Confirmation BiasDive into the mind-bending world of confirmation bias, where even the most open-minded among us can fall prey to our own preconceived notions
- The importance of getting up close and personal in UXIn this blog I’ll unpack what makes a good customer profile, how to build one using a variety of research methods, and how to check it’s a solid representation of your customer and not just guess work and fluff! The holy grail of marketing is getting into your target audiences’ head and accurately predicting their … Continue reading The importance of getting up close and personal in UX
- UX in Digital Learning DesignThere is no ‘one size fits all’ in learning, so as an educationist and a parent, I am often challenged with the type of questions below. UX in digital learning design tackles these head-on, so in my mind it’s got to be central to the success of digital learning. Digital learning, remote learning, distance learning, … Continue reading UX in Digital Learning Design
- UX – the what, the why, the howI’m diving straight in with this post ‘the what, the why, the how.’ It’s an introduction to UX as a discipline. An overview of its many different facets with a view to unpacking each in more detail in future posts. As a midlife marketeer, for me, experience marketing goes back to the memorable shopping experiences … Continue reading UX – the what, the why, the how
UXploring my Tech Future 